Ethnography: a method or approach in th design process to understand people and problems associated with work.
Create a documentary video about each team member’s views and experience of graphic design — reflecting core values of his/her past work, career goals and motivations.
You will work in teams of two, each team member producing a QuickTime movie about the other person.
Some relationships to consider as a starting point:
- Personal: your story, past, present, future, habits, interests, influences, hobbies, collections
- Cultural: geography, history, values, ethos, phenomenon, events
- Design: Design to audience/sustainability, Design to art/culture, Design to business/consumer
You may use any or all of the following: still images, video from any type of camera including HD, Flip Video, or iPhone; type, drawing, voice over, and sound. Expand on the insights you gained from Making Meaning such as framing, point of view, and narrative—both linear and non-linear.
Work in class in teams. Get to know your classmate through a series of informal conversations, at his/her desk or home studio. Use class time to develop a line of questions or notes that will work on camera. Take sketch photos or clips with your iPhone. Create the assignment for next week.
Bring in actual footage to present to your classmate. Talk about what you have, and what you still need to acquire.
Producing a working version. Some holes may still exist, but we should get your story.
Week 4: March 11
Present final movie in class section